I came across this article on Fast Company today titled ‘Six Ways to Avoid Landing in the Product Failure Bin‘. I particularly liked it since we are testing some new product concepts at the moment and trying to balance those efforts with developing a new product platform while maintaining our ‘cash cow’ product. This quote rang true for me:
Find ways to get around company politics, skewer sacred cows, and re-invent tired protocols, and your solutions will have a better chance of connecting.
He wraps it up with his last tip which is to get your product out there, ie: use Facebook as your focus group:
Find out what the tribe or community of people who are invested and aligned around the issue honestly think and you will have an early understanding if your product is headed for success…or pointed toward the dreaded failure bin.
I’m happy to read this as it validates the direction I’ve been trying to drive our new product development process lately.
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